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Yokohama Tire Corporation Launches Online Fuel Savings Calculator for Commercial Fleet Owners Submitted by admin on July 22, 2010 - 09:47 Interactive Web site tool calculates savings with Yokohama's fuel-efficient truck tires

July 22, 2010
FULLERTON, CA (July 22, 2010) – Yokohama Tire Corporation today announced it has launched an interactive, online-based tool on its Web site that will enable
commercial fleet owners to learn how they can improve their bottom line in terms of gas savings.

FOR IMMEDIATE RELEASE

Media Contact: Bill Groak, PCGCampbell, 310/224-4940 , bgroak@pcgcampbell.com

FULLERTON, CA (July 22, 2010) – Yokohama Tire Corporation today announced it has launched an interactive, online-based tool on its Web site that will enable commercial fleet owners to learn how they can improve their bottom line in terms of gas savings. Called the Yokohama Fuel Savings Calculator, the interactive tool performs a side-by-side comparison of Yokohama's fuel-efficient tires against competitors. The savings are shown in three ways, which are the Annual Fuel Savings per Truck, Annual Fuel Savings for Fleet and Annual Gallons of Fuel Saved.

"The Fuel Savings Calculator is specifically designed for fleet owners to see how much they can improve their bottom line by using our truck tires," said John Cooney, Yokohama director of sales, Commercial Division. "Fleet owners can easily see their annual fuel cost savings when comparing Yokohama tires – which include our Zenvironment® line and the new 101ZL™ – against competitors. The 101ZL is on the EPA's SmartWay list of verified technologies for tires – one of eight Yokohama tires that are recognized as SmartWay low rolling resistance tires."

In addition, the Fuel Savings Calculator shows the total reduction of carbon footprint with the use of Yokohama tires. "Besides the pure monetary savings, there's also a 'green' benefit to the calculator," said Cooney. "With fleets being more environmentally focused, it's important for them to see how the right choice of tires can dramatically reduce the carbon impact on the environment. For example, a comparison between Yokohama tires and a competitor's shows more than 2,000 pounds of CO2 saved from being released into the atmosphere via gallons of fuel saved. It's another example of our commitment to produce environmentally-sound products."

The Yokohama Fuel Savings Calculator is housed within the commercial Web section at www.yokohamatire.com.

Celebrating its 40th anniversary in the United States, Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company's complete product line includes the dB Super E-spec™ - the world's first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama's extensive product line, visit www.yokohamatire.com.

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the "Tire Safety" section at www.yokohamatire.com.




FULLERTON, CA (April 30, 2010) – Yokohama Tire Corporation announced today it is increasing prices on all of its consumer tires by up to 8 percent, effective June 1, 2010. The increase, due to escalating costs of raw materials, manufacturing and transportation, includes passenger, performance and light truck tires.

At this time, there will also be some in-line adjustments. Off-the-road and commercial tires will not be affected by the increase.

"Raising prices is always a difficult decision," said Shawn Denlein, Yokohama Tire director of sales, Consumer Products. "We've been doing our best to contain our costs but the continued rise in raw materials, energy and transportation must, unfortunately, be reflected in Yokohama's pricing."

"We work hard to keep costs down while bringing the best products to market at competitive prices," added Jim MacMaster, Yokohama executive vice president and COO. "Even with our operational efficiencies, environmental procedures and the latest technologies, today's tough business climate makes it a challenge to contain costs."

Celebrating its 40th anniversary in the United States, Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company's complete product line includes the dB Super E-spec™ - the world's first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama's extensive product line, visit www.yokohamatire.com.

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the "Tire Safety" section at www.yokohamatire.com. Search this site: